Unseen Unknown /
We believe if we can’t see it in our culture, we can’t know it in the market.
Before we saw the same wellness brands appear on both Goop and InfoWars, we couldn’t know that America’s warring sides were searching for the same myth.
Until clean and natural foods became top of mind, we couldn’t understand that religion was being reinvented.
Even the most vigilant cultures fail to understand their outcomes until they can see the root of their behaviors, like how the CIA was possibly too ethnically homogenous to see 9/11 clues.
These are the kinds of threads we pull on in this podcast.
We bring you new thinking with new voices twice a month, and work to push your understanding of brand, strategy and culture.
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You can also see more of our brand strategy content on our agency website Concept Bureau, Medium and Youtube.
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About /
Unseen Unknown is a brand and business strategy podcast about the hidden threads that connect even the most distant of cultural concepts.
We look at the emerging trends and behaviors that may be pointing to a deeper truth and ask the bigger question, “Why is society moving in this direction, and how can we apply it to business?”
We believe if we can’t see it in our culture, then we can’t know it in the market.
From retail and consumerism to politics, gender, identity and values, there are patterns everywhere that illuminate a path forward for brands.
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Your hosts, Jasmine Bina and Jean-Louis Rawlence, are brand strategists and futurists that explore these questions every day in their work for companies around the world.
Expect to hear from people from all walks of life: artists, scientists, CEOs, journalists, professors, technologists and everyone in between.
If you’re a founder, leader, storyteller or creator, this podcast will compel you to think at a macro level you haven’t considered before.
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